CEO Spotlight Interview
Agentic Marketing for Content & Video
Sharad Verma, CEO & Founder, Vidoso.ai
Founder Background
Sharad Verma is a two-time B2B AI founder who began as a machine-learning engineer before moving into product leadership roles at Yahoo and BloomReach. His first startup, Piqora, helped more than 200 consumer brands master visual-first social marketing. His second, BoostUp, brought AI-driven revenue intelligence to 100+ enterprise sales teams. While scaling BoostUp, his small marketing team discovered that turning roughly 100 hours of raw customer-interview video into useful clips — after three costly months with outside agencies — was painfully slow and expensive. That frustration revealed a bigger market gap, and Vidoso.ai was created to close it.
“Modern marketers need multi-modal, on-brand assets produced at the speed of conversation — not just first-draft text from GPT-style tools.”
“Vidoso.ai was created to close that gap and make video-led storytelling as easy and scalable as writing a blog post.”
The Founding of Vidoso.ai
Vidoso.ai was born from a frustration Sharad Verma lived through while scaling BoostUp. His marketing team was sitting on roughly 100 hours of raw customer-interview video and discovered, after three costly months with outside agencies, that turning that footage into useful clips was painfully slow and expensive. The experience revealed something larger: the tools marketers had access to were built for text, not for the multi-modal, on-brand assets that modern go-to-market teams actually needed. Vidoso.ai was created to close that gap and make video-led storytelling as easy and scalable as writing a blog post.
The Problems Being Solved with Agentic Video Marketing
Vidoso has fine-tuned a dozen proprietary vision, speech, and language models that work together as an agentic pipeline, making 30+ autonomous decisions per asset — from detecting speaker shots and topic shifts to selecting captions, layouts, and B-roll. The result is a platform that turns long-form video into ready-to-publish clips, quotes, social posts, SEO blogs, emails, e-books, and case studies in about 15 minutes. For B2B companies with 500+ employees producing at least 5 webinars a month, that translates into 3x faster video output, roughly 30% lower production costs, and webinar turnaround times that drop below 3 hours while saving each marketer 5 to 6 hours a week.
“Dialpad, Iterable, Cerebras, SmartRecruiters, and others already rely on Vidoso to keep their content engines running when headcount is tight.”
Prospective customers simply connect their raw webinars, podcasts, or demos, set their brand presets and target channels, and let Vidoso handle the rest. The agentic pipeline handles the complexity invisibly — so marketing teams get the output of a full production operation without the overhead. What once took agencies months now takes minutes, at a fraction of the cost.
A Future-Forward Partnership: Vidoso.ai and Tau Ventures
Tau Ventures has been far more than a capital partner. The team has served as a strategic sounding board while Vidoso refined its ideal customer profile and market focus, opened doors to design partners and go-to-market talent, and fostered a vibrant founder community through their dinners and events. Sharad looks forward to continuing to tap Tau's operator-centric perspective as Vidoso scales from a video-repurposing toolkit into the default multi-modal content engine for enterprise marketers.